There was a day when a person with a headache had two choices: take aspirin or tough it out. Non-prescription pain reliever options were limited. Then came buffered aspirin, powders, pills that claimed to know right where we hurt, and more. The floodgates opened. Today there are scores of these remedies, accounting for tens of billions of dollars in sales.
Pain relief is a big deal. And that’s true of consumers, family members, and companies as well as backs and foreheads.
What keeps your prospects awake nights? Why might they typically dread doing business with your industry? When they contact you or a competitor, what were the factors that got them to take action? Figure out the answers to these questions; make yourself or your company the pain reliever; get the word out; and listen to the phone ring.
The same principle applies to personal relationships. Think about the needs of your spouse, children, co-workers, and friends. Do what you can to make the symptoms of a challenging life more bearable. You’ll be providing a tremendous service as you become the most sought-after person in every circle of your life.
People who need to spend money are going to select a company that understands their hurts and how to overcome them. Likewise for individuals deciding with whom to spend some free time. Those human pain relievers are simply priceless.
The above is used by permission from the book Three Years Of Tuesday Mornings: 156 e-mails about business and life by Steve Fales.
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