People and companies want solutions. Certainly there are plenty of problems out there … that’s the easy part. Firms that can provide solutions to those problems will prosper in any economy. And a major key to solutions is one word: “Plus.”
Plus is the difference between a commodity and a solution. For example, I take my cars to a certain shop because they fix my cars, PLUS they’ve proven to have my best interests in mind and to be honest. I’m not sure if their mechanics turn wrenches better than the shop down the street, but the problem of wondering if I’m being told the truth has been completely solved.
Make Plus part of your standard operating procedure by adding a Plus to what you do as often as you can.
It starts by opening your mind to the possibilities. Frequently ask yourself and members of your team, “How can we add Plus to this?” Share your Plus ideas and the times when you added Plus on your own, or caught someone else adding Plus.
An organization can have a lot of fun with this. And Plus is really good for business.
The above is used by permission from the book Three Years Of Tuesday Mornings: 156 e-mails about business and life by Steve Fales.