The Value Of Reputation

The wisest man who ever lived said “A good name is rather to be chosen than great riches.”

Having a solid reputation is an asset in virtually every business or personal scenario. My advertising agency once discovered that we had overcharged a client several thousand dollars. When we informed the client, she could have thought we had tried to pull one over on her. But that never crossed her mind. Why? Because we have a reputation of integrity.

Once in awhile we have to tell a client that a deadline is humanly impossible. They believe us. Why? Because we have a reputation for doing whatever IS humanly possible.

A good reputation can help companies get credit from vendors, price breaks from suppliers, and repeat business from clients. Individuals with stellar reputations are sought after as friends, get promotions, and become mentors.

No person or business can rest on a reputation and get slack. Instead, they have to keep building on what they’ve already established. No doubt there will be times in the future when that consistent positive reputation will be an important asset. That’s the value of reputation.


The above is used by permission from the book Three Years Of Tuesday Mornings: 156 e-mails about business and life by Steve Fales.


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